Our Team

Our team thrives on bringing a happy vibe with a serious quality offering.


Founding Partner

Robert Giuliani

Founding Partner, Surfer, Entrepreneur Rob is the cofounder and main front end operator of all Playa Bowls locations. Rob also grew up surfing along the NJ shore his entire life which inspired him to cofound Playa Bowls. Under Rob’s leadership in operating and acquiring new retail storefronts, the company has grown to a team of 200 plus employees and 8 managers. Rob has a military and also construction background. His discipline and knowledge has allowed the company to quickly buildout stores as he oversees all new retail openings. Rob also has a background in medical device sales. His sales experience in a difficult industry gives him a competitive business advantage.

Founding Partner

Abby Taylor

Founding Partner, Surfer, Artist Abby is the cofounder and creative genius behind the Playa Bowls brand. Her creativity has spawned a cult following of teenage girls that rave about Playa Bowls. Abby has created everything visually for the brand from the hand painted art, interior design, and hand drawn chalk boards. Abby has created all the recipes and items on the menu which customers love. The menu offers unique items which you cannot get anywhere else. Abby grew up surfing along the New Jersey shore her entire life and has done a lot of traveling which inspired her to create the Playa Bowls concept. Her style and detail oriented authenticity exudes in the Playa Bowls brand which customers appreciate and love.

The pleasure of variety on your plate?

About Us

  • Core Values
  • Mission Statement
  • Our Promise

What We Believe

We believe in offering delicious healthy food products to our customers using premium ingredients. We believe that we offer the best acai and superfruit bowls on the East Coast, and we will continue to deliver and innovate our product lines. We believe that our customers have everything to do with the success of Playa Bowls. Everything that we create is for our customers.

Who Are We

We are three young founders and entrepreneurs with a dream. We believe that the Playa Bowls brand is a healthy movement that has helped changed lives and put smiles on people’s faces.

What We Will Deliver To You

We value our customers and we promise to provide the best quality bowls, smoothies, and healthy food products to you.

Our Many East Coast Locations

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