A True Story About Yellow Bananas, Green Spoons, and The Most Important Four and a Half Cents I Ever Spent.

Most people know me as the founder and CEO of Playa Bowls. And over at the Wegmans of Ocean Township, I’m pretty sure they still call me Banana Boy. I’ll come back to that later… First, let’s talk about the color green. In business, green is the color that makes the world go round. It’s also been said that […]
3 Things I Wish I Knew When I Began My Business Career

Despite the great deal of success I have attained within the past four years of running Playa Bowls, I still find myself scratching my head in business meetings and having to ask questions. That’s right, this CMO, Forbes 30 Under 30, million dollar franchise owner right here has her moments! Nothing prepares you for the business world more […]
Always Be Blending: How To Market Your Brand With 500 Bucks and a Beach Badge

Summer 2014: If you could look back at the first couple of weeks in Playa Bowls history, back when we were still just a couple of blenders under a purple umbrella, there’s a good chance you’d catch me crying my eyes out. Don’t get me wrong, the early days were fun. We loved watching the big reactions when […]
How My Dream Lifestyle Became A Successful Franchise

It’s 2 am on a Saturday night in the heart of summer and center of the Jersey Shore. I’m pouring tequila shot after tequila shot. Vodka sodas for those newly 21’s, spray tanned and home for summer break and yet another LIT for that Guido still wishing he were in college. In between the shots […]
Why We Don’t Sugar Coat Anything… Especially Our Acai Bowls

We get a lot of customer questions about what goes into an acai bowl, so we felt it was necessary to set the record straight. Ensuring health and wellness to our Playa Fam is our priority, and now, it’s time to dust away the sugar and hand over the facts. Without further ado, here is […]
5 Ways Traveling Can Benefit Your Health and Career

Recently, I did a quick trip to Fort Lauderdale, Florida to open our (get this) 71st store! Being on the road made me think back to the days before being head Playa Boss Babe, when I would wake up, eat a bowl, surf all day long, and repeat in exotic surf towns all across the […]
Saved By The Bowl: The Exotic Purple Food That Got Me Out Of Scrubs And Launched A Phenomenon

This is part 2 in a content mini series. Read part one here. I’m standing in the operating room at Monmouth Medical Center, using a laser pointer to show the surgeon where to put a suture. There’s an unconscious body on the operating table, some dude with his shoulder sliced wide open. We’re halfway through a two-hour […]
From Umbrella Stand To Million Dollar Franchise, This Is How We Created Playa Bowls

Graduated college. Check. Worked 7 days a week at the local bar for far too long. Check. Traveled to California, Puerto Rico, Nicaragua, Costa Rica, and Panama. Check. Now, what? We’ve all been there or are about to be. Got that degree, hustled to attain the goal of traveling or moving out of mom and […]